When Spirit Airways shut down in a single day Saturday — canceling all flights, letting go of 17,000 workers, and telling ticketholders to simply not come to the airport — individuals had been flabbergasted but in addition bereft. For all its indignities, Spirit was low cost. Then one in every of them had an concept.
Hunter Peterson, a voice actor with frequent flyer grievances, posted a TikTok asking: what if 20% of American adults chipped within the worth of a Spirit fare and simply . . . purchased it? He referred to as it “Spirit 2.0: Owned by the Individuals.” Inside hours he’d thrown up a web site — a janky, one-hour job, by his personal admission — and by Sunday, 36,000 “founding patrons” had pledged almost $23 million, crashing his servers within the course of.
None of it’s actual cash. These are non-binding pledges. Additionally value noting: the precise price of buying and relaunching an airline runs into the billions. Peterson is aware of this. In a video posted earlier as we speak, he winkingly tried recruiting aviation legal professionals, PR individuals, and legal professionals with a one-word ask: “Assist?”
“I do know what I don’t know,” he instructed his followers, however “you’re committing to this bit, so I’m committing to this bit.”
