Xbox simply allcapsmaxxed: meet XBOX. This isn’t a joke, Microsoft seems to be really rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking followers whether or not Microsoft ought to use Xbox or XBOX? The outcomes have been in favor of XBOX, and the corporate has now renamed its X account.
Curiously, the Threads and Bluesky accounts for Xbox haven’t been renamed but, but when Microsoft goes forward with a rebranding then I’d count on these will change quickly. I requested Microsoft to touch upon this potential Xbox rebranding and the corporate merely referred me to Sharma’s submit.
Using all caps for Xbox is a return to unique type, although. Microsoft’s first Xbox brand for its console was all caps, and the corporate has favored utilizing comparable capped variations for the Xbox 360, Xbox One, and Xbox Sequence X / S console logos.
The obvious rebranding comes just some weeks after Sharma scrapped Microsoft Gaming and renamed Microsoft’s gaming division again to Xbox. It’s a part of Sharma’s continued promise of a “return of Xbox,” which has concerned fan-focused console updatesa brand new Xbox logoRecreation Go pricing changesand plenty extra in latest weeks.
