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June 22, 2026
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Porsche CEO pushes price cuts and technique overhaul – report


Porsche is in search of to speed up price reductions, conclude labour negotiations and overhaul its long-term technique because the automotive maker works to get well from a protracted slowdown.

Chatting with German newspaper Frankfurter Allgemeine Sonntagszeitung (FAS)Porsche CEO Michael Leiters mentioned the corporate goals to finalise discussions with its works council on a second cost-cutting programme earlier than manufacturing unit holidays start in July.

“We need to attain an settlement with the workers earlier than the manufacturing unit holidays in July; Porsche staff want readability”, Leiters, who took over as Porsche CEO in January, mentioned.

The programme, introduced in mid-2025, has but to be accomplished.

In accordance with sources cited by FAS, extra job reductions of between 2,000 and 4,000 positions, or probably extra, are being thought of, though Leiters declined to touch upon the hypothesis.

Leiters mentioned the corporate had positioned an excessive amount of emphasis on electrical autos and had based mostly planning on expectations of sustained gross sales progress.

He mentioned some operations had been structured round annual manufacturing volumes of as many as 400,000 autos.

Nonetheless, Porsche delivered fewer than 280,000 autos final yr, partly reflecting weaker demand in China.

“We’re planning for decrease capacities sooner or later. Porsche has to earn money even with fewer automobiles”, Leiters mentioned.

The chief govt additionally mentioned the corporate had expanded significantly in the course of the 12 years he spent away from Porsche and indicated that prices had risen too sharply over that interval.

As a part of efforts to enhance effectivity and help future product improvement, Porsche plans to strengthen cooperation with fellow Volkswagen Group model Audi.

Porsche can also be assessing a new sports car positioned above the 911 and intends to retain the entry-level 718 vary.

No choice has but been taken on a proposed SUV above the Cayenne.

Leiters is predicted to stipulate Porsche’s long-term technique at a capital markets day in October 2026.

Final month, Porsche announced plans to chop greater than 500 jobs and shut three subsidiaries as a part of a strategic realignment centered on its core operations.

“Porsche CEO pushes price cuts and technique overhaul – report” was initially created and revealed by Just Autoa GlobalData owned model.



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