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Apple is elevating the costs of its merchandise, together with the MacBook Neo. For now, nevertheless, you’ll be able to nonetheless purchase one for $590 on Amazon throughout Prime Day. The MacBook Neo already begins at $699 on the Apple Retailer, but it surely seems different retailers have but to lift their costs.
Reminiscence costs have risen because of the surge in demand for synthetic intelligence applied sciences. The upper machine prices have affected laptops and tablets, together with Apple merchandise, main to cost will increase on its on-line retailer.
Additionally: June Prime Day live blog 2026: Amazon deals on SSDs, TVs, laptops and more
As ZDNET’s Lance Whitney pointed outApple has already raised the bottom costs on a lot of its merchandise:
- A primary iPad with 128GB of storage now begins at $449, up from $349.
- An iPad Air with 128GB of storage now begins at $749, up from $599.
- An iPad Professional with 256GB of storage now begins at $1,199, up from $999.
- A MacBook Air with 512GB of storage now begins at $1,299, up from $1,099
- A MacBook Professional with 1TB of storage now begins at $1,999, up from $1,699.
- A MacBook Neo with 256GB of storage now begins at $699, up from $599.
The MacBook Neo now begins at $700 on the Apple Retailer, however Amazon nonetheless has it for $590. The takeaway? For those who’ve been pondering of shopping for a Neo, now’s the time to take action.
Ready to purchase a MacBook Neo means you may pay $700 for the 256GB model and $800 for the 512GB model. At solely 8GB of RAM, with an A18 Professional chip and between 256GB and 512GB of storage, the query arises: is the laptop computer nonetheless price the additional $100 for customers?
I like my MacBook Neo, however I’ve examined laptops and tablets that punch above its weight, and I personally cannot justify paying $800 for my 512GB Neo with 8GB of RAM. It is a improbable laptop computer for $700, and it is all the things I wanted in a single: I exploit it to put in writing in my spare time, do some graphic design work, and light-weight video modifying work, and the Neo does not stutter.
Additionally: Need a MacBook? Don’t buy it from Apple while these Amazon deals are still live
The $700-$800 vary remains to be arguably a superb worth for college students and informal customers, however the query turns into extra urgent when you think about that you will discover an older, discounted MacBook Air with an M3 chip for $900-$1,000, which can make extra sense.
I am going to all the time make the case that the MacBook Neo is the most effective laptop computer for many customers, since most customers do not want a heavy-hitter laptop computer. Because of this shopping for it whereas it is nonetheless $590 makes probably the most sense, particularly if you happen to had been already contemplating buying one.
How I rated this deal
The $590 worth on the MacBook Neo is not a deal, however it’s a distinctive state of affairs the place we will help our readers avoid wasting cash earlier than a worth hike. As a result of it can save you $110 by shopping for a MacBook Neo on Amazon, I rated this as a 3/5 deal.
This 12 months, Amazon Prime Day runs from Tuesday, June 23, to Friday, June 26, 2026. The gross sales occasion used to happen within the second week of July, however Amazon moved it ahead by a number of weeks in 2026.
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