Not like earlier years in what TV nerds like me name the “brightness wars,” the U7SG doesn’t outblast its predecessor, but it surely’s not an issue. It will get round thrice as brilliant as something you may stream (which is of course capped as a result of compression), and has sufficient firepower for all however the flashiest 4K HDR Blu-rays. Its shade processing exhibits somewhat extra restraint than in earlier fashions. It is not fairly what I might name “correct to the director’s intent,” just like the best TVs I take a look at, but it surely does hold itself from blasting your eyeballs more often than not.
The excessive brightness is matched by deep black ranges, with out a lot of the “blooming” or “haloing” round brilliant objects that may dilute the distinction of many budget-friendly TVs. It’s not as placing as OLED TVswhich might management every of their hundreds of thousands of pixels on demand, but it surely’ll wow you in deep house scenes simply the identical. I used to be happy that the TV’s odd native dimming challenge didn’t crop up in real-world content material, however the image does are likely to flatten shadows in darkish scenes greater than anticipated, even because the matte-like display screen does a very good job protecting reflections at bay.
{Photograph}: Ryan Waniata
There are another notable flaws. Transferring off to the TV’s facet in my straightforward chair led to dimmer colours, washed-out distinction between the brightest and darkest pictures, and uneven backlighting, aka the “dirty-screen impact.” That stood out most within the inexperienced backdrop of the Masters on Sunday as Rory McIlroy held on for the win. It wasn’t a difficulty when viewing head-on, however even then, I seen some dingy yellow traces alongside the display screen’s left and proper sides with gentle backgrounds. (I could not have seen them a lot if I hadn’t been bombarding this TV with take a look at content material first.)
The U7SG nonetheless would not really feel fairly like a premium mannequin. However it’s a really clear, brilliant TV, and can really feel extra prefer it’s definitely worth the cash as soon as RGB exhibits up on different Hisense fashions and the worth on this one drops. If you would like one thing brighter than a equally priced OLED just like the LG B5the U7 is a superb purchase and has a couple of good upgrades over final yr’s U75QG.
We’ll know extra concerning the 2026 TV panorama as soon as the brand new RGB TVs have landed, however should you want a robust, classy-looking TV earlier than then, the U7SG ought to be in your checklist.
