After 15 years on the helm, Tim Cook dinner is stepping down as CEO of Apple and handing over the reins to the corporate’s senior vp of {hardware} engineering, John Ternus. Cook dinner, who joined Apple in 1998, succeeded Steve Jobs in 2011 and went on to remodel Apple right into a powerhouse value $4 trillion.
Together with his time as CEO coming to an finish on September 1, let’s check out a few of the highlights of Cook dinner’s 15 years because the chief of one of the crucial influential firms on the earth.
Monetary progress
Apple was already an influential firm when Cook dinner took the reins, however underneath his management, the corporate’s market capitalization elevated tenfold. When Cook dinner took over in August 2011, Apple was valued at slightly below $350 billion. The corporate handed $1 trillion in 2018, $2 trillion in 2020, $3 trillion in 2022, and $4 trillion in 2025. Now, the tech large presently sits at $4.01 trillion.
The tech large reported $112 billion in internet earnings for the fiscal yr ending in September 2025, which was eight instances what Apple noticed in September 2010. The corporate was capable of obtain that 699% improve regardless of many points, together with the COVID-19 pandemic and geopolitical tensions between the U.S. and China. Cook dinner, who was previously chief operations officer and credited because the brains behind Apple’s world provide chain underneath Steve Jobs, expanded Apple’s reach in China and added roughly 200 stores to the corporate’s world community throughout his tenure as CEO.
New product classes
Cook dinner expanded Apple’s iPhone and computer systems ecosystem right into a broader community of complementary gadgets that features wearables and devices.
Apple launched the Apple Watch in 2015 and has since turned it right into a full-fledged well being and health companion full with blood oxygen monitoring and ECG monitoring. Apple then disrupted the earphones market in 2016 with the launch of the primary AirPods, altering the wi-fi headphones class. It then launched its first over-the-ear headphones in 2020. It’s additionally value noting that Apple bought Beats in 2014.
The tech large additionally launched the Apple Imaginative and prescient Professional in 2024, positioning it not simply as a VR headset, however as a spatial computing platform. The launch, nevertheless, didn’t resonate with shoppers who didn’t need to spend a number of thousand {dollars} to buy the gadget.
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Beneath Cook dinner, the corporate additionally launched iPads at varied sizes and a number of value factors, and primarily turned the gadgets into full-on computer systems that may deal with quite a lot of totally different duties for private, work, and faculty use.
After all, Cook dinner additionally oversaw key modifications to the iPhone, together with the introduction of the extra reasonably priced iPhone SE, in addition to developments like Face ID and edge-to-edge shows.
Though Apple moved away from the “i” branding in new product releases underneath Cook dinner, he oversaw the foremost enlargement of the corporate’s product lineup.
Companies enlargement
Beneath Cook dinner, Apple constructed a strong providers enterprise. The tech large launched Apple Pay in 2014, which is now utilized by an estimated 818 million folks globally. In 2019, the tech large launched its Apple TV+ (now Apple TV) streaming service, whose content material has since earned a whole bunch of awards, together with the Academy Award for Best Picture.
Apple launched its Apple Music streaming service in 2015 to tackle Spotify, and the service now has over 112 million subscribers. In 2019, Apple launched Apple Arcade and has since constructed it out with a portfolio of premium video games.
Though Jobs first introduced iCloud in 2011, the storage service has since grown vastly underneath Cook dinner, together with the launch of iCloud+ in 2021. Moreover, Cook dinner oversaw the evolution of the App Retailer and repeatedly defended its 30% fee construction.
Apple’s providers enterprise generated $109.16 billion in income throughout the fiscal yr ending in September 2025. The phase accounted for a good portion of the corporate’s whole $416.16 billion income for the yr.
Shift to in-house processors
Beneath Cook dinner’s management, Apple started transitioning from Intel processors to its personal Apple Silicon chips in 2020 and accomplished the shift throughout its Mac lineup by 2023. The consequence was longer battery life, greater efficiency, higher energy effectivity, and extra.
AI was
Apple entered its AI period in 2024 with the launch of Apple Intelligence. Since then, nevertheless, the corporate hasn’t had any main breakthroughs, and has confronted vital delays in launching its anticipated revamped AI-powered Siri (it’s anticipated to roll out someday this yr).
The tech large remained largely absent from the broader tech trade’s generative AI race that kicked off when OpenAI’s ChatGPT launched in 2022. Earlier this yr, Apple and Google introduced that Google’s Gemini would power its next-generation AI instruments.
$600 billion U.S. spending dedication
Cook dinner joined President Donald Trump final yr to announce a $600 billion U.S. spending dedication, marking the tech large’s greatest funding plan ever. The four-year plan consists of increasing hiring and manufacturing exercise within the nation, with a concentrate on constructing a stronger home semiconductor and superior expertise provide chain.
Apple Park
Jobs’ imaginative and prescient for Apple Park got here to life underneath Cook dinner’s management in 2017. The 175-acre headquarters, which changed Apple Campus, homes greater than 12,000 staff. It options hundreds of native and drought-resistant bushes and is powered by 100% renewable vitality.
Right this moment, Apple Park is the backdrop of the corporate’s new product launches.
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