Snapchat is rolling out a brand new “Place Loyalty” characteristic that can present customers once they’re among the many most frequent guests to a spot on Snap Map over the previous yr, the corporate introduced on Wednesday.
For those who’re within the high 25% of customers who go to a sure place, you’ll see your rating on the Snap Map and might select to share it with others. You’ll obtain a gold badge should you’re among the many high 1% of holiday makers, silver should you’re high 10% and bronze should you’re high 25%. For manufacturers and chains, Snapchat aggregates visits throughout all areas.
In fact, you’ll solely see these badges should you select to share your location with Snapchat. Moreover, Place Loyalty rankings are solely seen to you, Snapchat says.
The brand new characteristic is another manner for customers to interact with the app and encourage them to share their loyalty badges on different social platforms or with mates of their social circle.
Launched in 2017, Snap Map was initially seen as a manner for customers to see their mates’ areas and browse public snaps from all over the world. Over time, the characteristic has developed and now presents methods for customers to discover local hotspots and discover issues to do. With this new characteristic, Snapchat is giving customers one other solution to work together with the map.
Snapchat introduced final yr that Snap Map has surpassed 400 million month-to-month lively customers.
Snap Map initially gave the social community a aggressive edge over rivals like TikTok and Instagram, however the latter took on Snapchat with its personal “Instagram Map” final yr. Instagram hasn’t shared any stats concerning how many individuals use the characteristic, so it’s unknown how precisely it stacks up in opposition to Snap Map.
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On condition that Snap Map is certainly one of Snapchat’s core merchandise, the social media big typically updates it with new options to draw and retain customers. In 2025, the corporate launched a “Footsteps” feature that permits you to see how a lot of the world you’ve explored and observe the place you’ve traveled.
Snapchat additionally rolled out “Promoted Places” on Snap Map final yr as a manner for customers to find new locations. For manufacturers, Promoted Locations presents the flexibility to promote and showcase all of their areas on Snap Map.
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