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April 22, 2026
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Bloom Card vs. Brick: My verdict after making an attempt each devices to chop display time


bloom-vs-brick.jpg

professionals and cons

Professionals

  • Higher app than Brick.
  • Simple app scheduling.
  • Cheaper price.
Cons

  • Continued to dam apps after my scheduled time was over.
  • Breaks defeat the aim of strictly curbing display time.

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I am on observe to have spent 16 years of my life glued to my telephone display. That is what Bloomthe newest salve to telephone dependancy, tells me as I create my account.

16 years. In accordance with my calculations, if I weren’t connected to my telephone’s addictive mechanisms, I may have spent that point working 1,700 marathons, grabbing 2,900 cups of espresso with mates, or including 1 or 2 extra hours of sleep every evening. As a substitute, I scroll.

And I am not alone.

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As telephone dependancy turns into extra widespread — and as we learn the way social media retains us addicted — extra firms are developing with options. Bloom is a type of firms that, like the favored Brickdeveloped a tap-able NFC-enabled card that creates a bodily boundary between the person and their dopamine-triggering system.

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Offers are chosen by the CNET Group commerce crew, and could also be unrelated to this text.

I have been utilizing the Brick since final October and have discovered it to be an easy strategy to take away distractions as I work, leisure, and sleep. Nevertheless it’s not good. There are a couple of bugs, and the app is kind of minimalist.

A good friend of mine and fellow Brick person instructed me in regards to the Bloom Card and gave me considered one of his personal. He mentioned it addresses a few of the Brick’s flaws, so I examined it out for a couple of weeks.

Bloom vs. Brick

First issues first: the Bloom Card is $39whereas the Brick is $54. The higher possibility relies on simply how addicted you might be to your telephone, as I spotted after weeks of testing.

In essence, the Bloom Card does the identical factor because the Brick. You faucet your telephone to it, and it blocks distracting apps. The variations change into extra obvious in every app’s software program, because the {hardware} of an NFC-enabled card or block is virtually the identical. Bloom’s app has a greater person expertise, although, with a Mates tab, for instance, that comes with social accountability.

Additionally: I bricked my iPhone to prevent doomscrolling – and accidentally fixed my life

You begin by choosing the apps you need to block and creating disabling schedules, a course of I believe Bloom does higher. Bloom has a devoted tab for creating regimented schedules, with default schedules already created, so numerous the work you’d should do to place in these schedules on Brick is already dealt with for you.

For instance, there is a Morning Zen schedule you’ll be able to activate from 6 a.m. to 9 a.m. that I fairly like, a Deep Work schedule from 10 a.m. to midday, and a Wind Down from 6 p.m. to 9 p.m., amongst others.

Inside every schedule, you’ll be able to allow or disable sure apps. If I activate Deep Work, I can allow social media apps throughout the workday (as I take advantage of them for my job) however disable messaging apps, which are inclined to distract me. For Wind Down, I disable social media and messaging apps.

Additionally: How I turned my regular tablet into a full-fledged e-reader (whether it’s an iPad or Android)

Satirically, for a tool that is meant that can assist you disengage along with your telephone, the app was very participating. As I discussed, there is a Mates tab the place I can observe my focus time in opposition to my mates. You can too see a World leaderboard, the place customers are charting their focus for as much as 458 days by Bloom. Lastly, there’s the Insights function, which shows your display time, each day pickups, and focus time by Bloom.

Why I (briefly) deleted the app

Bloom Card
Nina Raemont/ZDNET

Tapping my telephone to the NFC card is straightforward and works reliably. Nonetheless, an in-app error pressured me to delete the app for a couple of days. I enabled the Morning Zen schedule one morning, and it continued to dam entry to my apps even after the 9 a.m. cutoff.

I didn’t have the Bloom Card with me to faucet and allow entry, so I used to be locked out for a number of hours, forcing me to delete the Bloom app to make use of these apps. This has occurred with the Brick as nicely, and it appears to be a bug throughout these units. After I reviewed BrickI discussed an identical scheduling bug.

Additionally: I found 4 tech gadgets that actually helped me sleep better (and ditch the alarm)

There’s one factor Bloom has that Brick would not: breaks. Bloom permits you three five-minute breaks per session, a function that was nice at first, however I ended up abusing it each time I used to be in a Bloom session. It made the entire level of stopping doomscrolling counterproductive.

This might possibly assist with somebody who would not have as dangerous a telephone dependancy (or extra self-control), however contemplating that the target market of merchandise like Brick and Bloom are phone-addicted folks, it looks like it may additional allow dangerous habits.

The Brick is much stricter, and I hope the Brick by no means affords up breaks due to the counter-productivity of this Bloom function.

ZDNET’s shopping for recommendation

So, at $39is the Bloom price it? Should you suppose you will not abuse that five-minute break function, I would suggest Bloom over Brick. If you’re in dire want of slicing display time, I’d go for Brick instead for its barely stricter take and fewer participating app.

Bloom does numerous the work of constructing schedules so that you can simply allow, however it is a bit extra lenient in methods I discover counterproductive for curbing a critical case of telephone dependancy. Nonetheless, it is the cheaper possibility in comparison with Brick, so I would nonetheless suggest it to anybody on a funds.





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