Non-fungible token (NFT) venture Pudgy Penguins has expanded the retail attain of its buying and selling card sport by a nationwide rollout at Goal shops in america.
In accordance with a press launch despatched to Cointelegraph, the launch of Vibes Collection 3 marks the sport’s greatest retail growth up to now and brings the full variety of circulated playing cards to fifteen million. The brand new set consists of extra gameplay mechanics, authentic paintings and appearances from characters within the Moonbirds assortment.
The rollout exhibits how Pudgy Penguins is extending its NFT-born mental property into mainstream shopper merchandise because it goals to construct a broader leisure franchise past digital property.
Pudgy Penguins developed Vibes in partnership with Orange Cap Video games, with Collection 3 following two earlier releases. The digital collectible venture is the fourth-largest NFT assortment by market capitalization, according to knowledge tracker NFT Worth Flooring.
High 5 NFT collections by market capitalization. Supply: NFT Worth Flooring
Pudgy Penguins builds past NFTs
The venture has additionally expanded into toys, gaming, licensing and different shopper merchandise.
Pudgy Penguins has spent years turning its Ethereum-based NFT assortment right into a broader shopper model. Its bodily toys entered greater than 2,000 Walmart shops in 2023, and CEO Luca Netz said in Might 2024 that greater than 1 million toys had been offered over the previous 12 months.
The venture’s licensing mannequin additionally permits NFT holders to obtain 5% of internet income from bodily merchandise that includes their particular person penguins.
Associated: Binance to end NFT support on exchange, shift service to wallet
The franchise has pursued the same growth by gaming. In 2025, Pudgy Penguins launched the skill-based Pengu Conflict sport on The Open Community. On the time, Netz described gaming as a automobile for bringing the venture’s mental property to wider audiences.
It additionally launched a cell sport known as Pudgy Occasion in August 2025. In accordance with Pudgy Penguins, the sport’s downloads exceeded 1 million. Nevertheless, the venture mentioned on Monday that it would halt further development of the sport and focus its sources on a browser-based sport known as Pudgy World.
Journal: Vietnam preps crypto pilot, HK pushes tokenization: Asia Express
