The model of ready-to-wear for youngsters Okaïdi introduced this Tuesday to plan as much as 290 job cuts and the closure of round sixty shops in France, as a part of its judicial recovery in progress. This plan goals to reply to “a lastingly degraded surroundings”, together with the drop within the beginning fee, “the strain on the buying energy of households”, “the rise of second-hand items and competitors from extremely fast fashion », Underlined Okaïdi in a press launch. The group at the moment has 2,000 workers in France.
This “reorganization undertaking”, which goals to “refocus the French Okaïdi community on its most effective websites” ought to take impact “within the second half of 2026”, specified the model. “A assist system shall be put in place for the staff involved, favoring reclassification, inside mobility and individualized assist,” she added.
Finish of abroad shops
Overseas, Okaïdi plans the entire cessation of its exercise in Poland, with the closure of 25 shops, in Germany (17 shops) in addition to in Portugal (two shops), nations the place its actions have been “structurally loss-making”.
Okaïdi, a historic model of the IDKIDS group whose headquarters is predicated in Roubaix (North), achieves 600 million euros in turnover worldwide, together with 300 million in France, IDKIDS indicated in February. Created in 1996, the model at the moment has greater than 900 shops and 4,500 workers worldwide. In France, its community totals 335 shops.
IDKIDS additionally needed to half methods just a few weeks in the past with the jewel of its model portfolio: Jacadi, its extremely worthwhile high-end youngsters’s ready-to-wear model, was offered to the Deveaux style group (Armand Thiery, Jacqueline Riu).
Prepared-to-wear in turmoil
The French clothes sector has been going through difficulties for a number of years: after the event of on-line commerce, Covid-19 and inflation, it’s now going through competitors from second-hand items and ultra-ephemeral style, symbolized specifically by the Asian platform Shein.
Many different French ready-to-wear corporations have skilled critical difficulties in recent times: IKKS, Camaïeu, Kookaï, Hole France, Pimkie, Comptoir des Cotonniers, Princesse Tam Tam… This disaster was deadly for a few of them, liquidated like Kaporal and Jennyfer.
