Roku continues to solidify itself in a really busy streaming panorama. As of April, over 100 million households are streaming with Roku units, together with its streaming sticks and bins and Roku TVs.
Roku initially spun out of Netflix in 2008, the place it was conceived as an in-house streaming gadget. It’s not simply Roku that has exploded in reputation since then, as streaming companies have come to dominate the leisure world. Netflix had lower than 10 million subscribers in 2008however now has over 325 million; Hulu, which additionally launched to the general public in 2008, had 64.1 million subscribers within the US by late 2025; and Disney Plus had over 131 million subscribers by the top of final 12 months, simply six years after launching in 2019.
Roku acquired into the streaming gadget market early, interesting to customers who have been seeking to ditch their cable field and go all in on streaming. I’ve been utilizing a Roku streaming stick for 5 years now, however have by no means subscribed to cable, like many others who’ve opted for a streaming gadget as a substitute of a cable field over the previous 18 years. Roku claims that as of this month’s milestone, its streaming units are presently “utilized by greater than half of all US broadband households.” As of late final 12 months, Roku additionally has the most popular streaming OS within the US, utilized in 28 p.c of households.
