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June 3, 2026
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Politics

Ciao Vitality: Can influencer power drinks actually be good “on your well being”?


Can a sugary drink be good on your well being? The reply appears to be within the query and but… That is what the trio suggests of influencers French SqueezieInotxtag and Léna Conditions within the promotion of their newest collaboration: an power drink – Ciao Vitality – which needs to defy all competitors.

Already victims of their success, these electric-colored cans are offered by influencers as “2.7% much less” candy than conventional power drinks (Crimson Bull, Monster Vitality, Loopy Tiger, and so on.) and can be found in a number of flavors: double lychee, coconut lime, kiwi cucumber, white peach, apple rhubarb, apricot raspberry. In a promotional video, the YouTuber Inoxtag exclaims: “we make the very best well being drink, the healthiest. » And actually, we need to imagine it: no taurine, pure flavors and “pure caffeine”. However not so quick.

Much less sugar…however nonetheless sugar

Florence Foucaut is a dietitian nutritionist, and we offered to her the composition of those 250 milliliter cans. On the high of the listing, we discover carbonated water, lemon juice (5.5%) and cane sugar chosen “for its pure origin”. “If sugar is in third place, it’s a very candy drink,” explains the specialist at first look.

The listing of dietary values ​​specifies that 4 grams of sugar are current in 100 milliliters of drink. It is really a lot much less candy than a can of Red Bull basic, which comprises 11 grams for the same amount of liquid. “However the contents have to be multiplied by 2.5,” remembers the nutritionist. So let’s rely 10 grams of sugar “the equal of two items” for a can.

No taurine, however caffeine

For power, no taurine. “We selected espresso beans, a pure supply of caffeine,” writes the elite of affect on the brand website. “Caffeine, no matter it’s, stays caffeine, so we don’t actually know why this argument is put ahead,” feedback Florence Foucaut. “Among the many molecules that may be dangerous in an power drink, there may be taurine, in fact, but additionally caffeine,” specifies the dietitian. We discover 0.03% in 100 milliliters of Ciao Vitality, the same amount as in 100 milliliters of Crimson Bull.

The impact of caffeine“it’s a little bit of what we’re searching for in an power drink,” says the specialist. However in some individuals, overconsumption can result in a rise in coronary heart price,” she explains, recalling that the utmost suggestion for caffeine per day is 400 milligrams, “which occurs in a short time.”

If Ciao Vitality is certainly much less candy than its counterparts, “power drinks are usually not actually supreme”, concludes Florence Foucaut, and the brand new drink which panics the networks can not boast of being “wholesome”. “What they are saying within the promotional video is their enterprise, however they can not put it on the packaging! », laughs the nutritionist.



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