Google is reportedly partnering with Gucci to make a pair of AI sensible glasses fashionable sufficient folks may really need to put on them. In keeping with ReutersGucci mother or father firm Kering is planning to launch the glasses someday in 2027.
Google’s first pair of Android XR glasses, “Project Aura,” are anticipated to launch this 12 months. They characteristic basically the identical look as Meta’s Ray-Ban glasseswith chunky, black plastic frames. They’ll usher in Google’s second try at sensible glasses, after Google Glass infamously didn’t catch on over a decade in the past.
Final 12 months, Google additionally introduced glasses partnerships with Warby Parker and Gentle Monsterhowever neither model is as excessive profile as Gucci. Not like many different tech merchandise, smart glasses have to be stylish with a purpose to take off, and partnering with a luxurious model like Gucci may assist Google compete with the Meta Ray-Ban line-up. Partnerships with vogue manufacturers additionally enable tech firms to place a special model identify on their glasses — as Snap CEO Evan Spiegel said recently“the Meta model, I believe, is just not one thing folks need anyplace close to their face.”
