Hasbro reported first-quarter net earnings of $198.4 milliongreater than double the $98.6 million it earned in the identical interval final yr, as surging demand for Magic: The Gathering card units pushed complete income above $1 billion for the primary time in 1 / 4.
Income rose 13% to $1,000.2 million, up from $887.1 million within the first quarter of 2025. Adjusted earnings per diluted share got here in at $1.47. Analysts had anticipated adjusted earnings of $1.13 per share and income of $964.38 million, based on Reuters.
The positive aspects have been pushed by Hasbro’s Wizards of the Coast and Digital Gaming section, the place income climbed 26% to $582.0 million. The cardboard recreation introduced in $469.6 million, a 36% year-over-year acquire, with the Lorwyn Eclipsed and Teenage Mutant Ninja Turtles Universes Past units each launching within the quarter and ongoing demand for older releases including to the entire, the corporate mentioned. The cell recreation Monopoly Go! contributed $41 million in income in the course of the quarter.
Working revenue for the section reached $297.7 million, a 51.2% working margin, the corporate mentioned.
“Wizards continues to interrupt data, supported by Magic: The Gathering’s flywheel of participant development and expanded distribution,” Hasbro CEO Chris Cocks mentioned in a press release.
Hasbro’s Shopper Merchandise section posted primarily flat income of $397.9 million, in contrast with $398.3 million a yr earlier. The section reported an working lack of $47.5 million, widened from a lack of $43.9 million within the prior-year interval, pushed partly by roughly $8.3 million in tariff prices on items imported into the U.S., the corporate mentioned. Star Wars toys and video games noticed development heading into the discharge of The Mandalorian and Grogu film.
The Leisure section reported a 24% income decline to $20.3 million, tied to the timing of streaming offers, although working revenue improved to $17.3 million from an working lack of $11.2 million a yr in the past. The prior-year interval included a $25.0 million non-cash loss associated to the divestiture of the corporate’s leisure movie and tv enterprise.
A community intrusion was found by the corporate in late March 2026. Outdoors cybersecurity consultants helped the corporate assess the intrusion, and Hasbro mentioned it considers the incident contained; authorized charges and remediation bills tied to the occasion started accumulating within the second quarter. Insurance coverage claims are being ready to recuperate a few of these bills, although the entire monetary publicity stays unclear.
For the total yr, Hasbro stood by its prior steerage, which targets constant-currency income development of three% to five% and adjusted EBITDA in a variety of $1.40 billion to $1.45 billion.
Hasbro CFO and COO Gina Goetter mentioned in a press release that the corporate stays targeted on “driving working leverage, investing behind our highest-return manufacturers, and returning money to shareholders.”
