AI video era startup Luma has launched Revolutionary Goals, a manufacturing firm in-built partnership with Marvel Mission, a streaming service that produces spiritual movies and TV on Amazon Prime.
The tie-up’s first present will likely be referred to as “The Previous Tales: Moses,” starring British actor Ben Kingsley and set to launch this spring on Prime Video.
“Revolutionary Goals is a manufacturing companies firm the place seasoned filmmakers from director Jon Erwin’s group and Luma’s artistic technologists work with nice studios and filmmakers to assist them notice formidable concepts,” Luma mentioned Thursday in a social media post.
The corporate envisages artistic groups collaborating in actual time with Luma Brokers to make modifications to units, props, and lighting, in addition to usher in footage of human actors. Luma Brokers are the corporate’s recently launched tools designed to deal with end-to-end artistic work throughout textual content, picture, video, and audio.
“This can be a important enchancment over the present digital manufacturing and efficiency seize processes the place issues come collectively solely in submit,” Luma’s submit mentioned. “That is the leverage of AI — not simply sooner or cheaper, however higher than what got here earlier than.”
Luma isn’t the one startup to maneuver from tooling to manufacturing. AI startup Higgsfield final week launched an original seriesbeginning with a 10-minute sci-fi episode, and London-based artistic studio Wonder Studios is engaged on a documentary with Campfire Studios.
The launch comes the identical week that competitor Runway’s co-founder and co-CEO Cristóbal Valenzuela said movie studios ought to take the $100 million they spend on a single movie and as a substitute use AI to provide 50 movies so as to improve their probabilities of making a blockbuster.
Techcrunch occasion
San Francisco, CA
|
October 13-15, 2026
Luma founder and CEO Amit Jain has made the same case, telling TechCrunch that Hollywood’s hovering manufacturing prices have made filmmaking more and more constrained. Generative AI, he argues, may make filmmaking sooner, cheaper, and extra environment friendly with out sacrificing high quality.
That pondering underpins Luma’s new partnership with Marvel Mission.
Marvel Mission, launched in 2023, is run by director Jon Erwin and former Netflix govt Kelly Hoogstraten with the objective of serving the religion and values viewers globally. Their first mission, “Home of David,” a Biblical drama collection in regards to the lifetime of King David, was launched on Amazon Prime in 2025.
It’s unclear whether or not Revolutionary Goals will focus solely on spiritual and faith-based content material or increase past Marvel’s remit. TechCrunch has reached out for clarification.
In a video selling the partnership, Erwin mentioned Revolutionary Goals will use a brand new “real-time hybrid filmmaking” course of that mixes efficiency seize (as in “Avatar”) and digital manufacturing (as in “The Mandalorian”), achieved dwell and extra cheaply utilizing Luma’s instruments.
Efficiency seize is a way the place actors carry out in a green-screen surroundings sporting fits and facial markers so their actions and expressions will be digitally captured and became animated characters. Digital manufacturing includes actors acting on set, usually in entrance of large LED screens as a substitute of a inexperienced display screen whereas real-time game-engine graphics create the surroundings round them, mixing the bodily and digital worlds in the course of the shoot.
Luma’s instruments, Erwin mentioned, enable them to movie a human actor wherever after which transport that to a photorealistic scene, or go even additional by producing a brand new face so it seems like a totally totally different particular person however nonetheless maps onto the actor’s actions and facial expressions.
