For the second yr in a row, Netflix’s ad-supported tier greater than doubled its month-to-month viewerbase. Throughout its 2026 upfront presentation, Netflix revealed that its $8.99-per-month plan reaches greater than 250 million folks across the globe, a big leap from 94 million users reported last year.
Netflix first rolled out its ad-supported Basic tier in 2022and since then, it has not solely grown in memberships but in addition in worth. The streaming service has included the Fundamental plan in its recent hikesmaking it value $2 greater than its $6.99 launch worth. This week, Texas Legal professional Common Ken Paxton cited Netflix’s ad-supported plan in a lawsuit against the companyclaiming the service misled subscribers concerning the information it’s accumulating about them for advertisements.
Netflix is increasing its ad-supported tier to fifteen new nations as effectively, together with Austria, Belgium, Colombia, Denmark, Indonesia, Eire, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland, and Thailand. The service can also be testing a brand new personalization instrument that adjusts the advertisements its subscribers see “based mostly on their viewing behaviors.”
