Shein will quickly now not have its place at BHV Marais. The Société des Grands Shops (SGM), which has operated the BHV Marais since 2023, introduced on Tuesday that it was transferring the enterprise to the “administration workforce” of the Parisian division retailer. This determined to “finish” the pmuch-maligned partnership with Sheinbelieving that it was a “strategic error”.
The opening in November, on the Bazar de l’Hôtel de Ville, within the coronary heart of Paris, of first long-term physical store in Shein colorsa platform accused of destroying French commerce, had sparked an outcry. And accelerated the flight of manufacturers (Dior, Sandro, Guerlain, and so forth.) burned by unpaid money owed or sad with the arrival of the Asian large.
Departure from Shein earlier than Christmas
This “experiment” was “a strategic error”, acknowledged seven months later Karl-Stéphane Cottendin, on the origin of this takeover. He hopes that Shein will “ideally” have left BHV Marais by Christmas. This announcement additionally considerations the BHV Parly 2 in Yvelines, however not the seven provincial BHVs, nonetheless managed by SGM. Five of them welcomed the fashion brand this year ultra-ephemeral Asian Shein.
Acknowledging having made “errors”, Frédéric Merlin, co-founder of SGM, praised to the press “an actual mission of efficient takeover by critical folks”. “This retailer was supposed to shut” earlier than its buy from Galeries Lafayette, “I fought to attempt to preserve it alive” however “the operation was derailed”, with the failure of the acquisition by SGM of the premises of BHV Marais, owned since January by the Canadian fund Brookfield, he defined.
