To UNITED STATESthe query of defending voices within the face ofartificial intelligence took on a brand new dimension with the initiative of Taylor Swift. The singer has filed with the USA Patent and Trademark Workplace (USPTO), the equal of the INPI throughout the Atlantic, two sound prints utilizing the components “Hey, it is Taylor” to announce her album The Lifetime of a Showgirllaunched in early October. A photographic doc of the artist on stage was additionally despatched, with out official particulars on the precise goal of those steps.
This submitting comes in opposition to a backdrop of rising issues associated to using synthetic intelligence. In September 2024, the singer had denounced the distribution of a false picture of her on the marketing campaign website of Donald Trump. “It heightened my fears about AI and the hazard of misinformation,” she stated on Instagramhighlighting the dangers of manipulation of the general public picture.
The earlier Matthew McConaughey
Taylor Swift’s initiative is a part of a broader motion. In January, Matthew McConaughey had already initiated an analogous process with the USPTO so as to stop the unauthorized use of its voice by AI instruments. Technological progress now makes it doable to breed a voice from brief extracts in a number of seconds, whereas this operation beforehand required lengthy recordings and vital delays.
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Confronted with these developments, a number of American states have adopted legal guidelines governing these makes use of, though usually restricted to malicious or business circumstances. Some units, akin toELVIS Act handed in Tennessee in 2024, present broader safety. Authorized recourse stays uncommon, even when Scarlett Johansson attacked the Lisa AI utility in 2023 for the non-consensual use of her picture in an commercial.
