Everybody mentioned AI would kill apps. As a substitute, new app launches are hovering.
In response to a brand new evaluation from market intelligence supplier Appfiguresworldwide app releases within the first quarter of 2026 have been up 60% year-over-year throughout each Apple’s App Retailer and Google Play. That share was an excellent greater 80% when wanting on the iOS App Retailer alone. In April 2026 to this point, the entire variety of app releases is up 104% throughout each shops in comparison with the identical time final yr, and up 89% on iOS.
As Apple’s Senior Vice President of Worldwide Advertising, Greg “Joz” Joswiak, quipped In a recent interview: rumors of the App Retailer’s dying within the AI age “might have been tremendously exaggerated.”
These findings come amid considerations that the rise of AI chatbots and brokers would in the end see customers turning away from apps — a concept that’s already being floated by these within the business, like Nothing CEO Carl Peiwho is targeted on constructing a smartphone for the AI period. The New York Times additionally reported final yr on the potential for brand new computing platforms to eclipse the smartphone, like good glasses, ambient computing units, or reimagined smartwatches with AI options.
OpenAI is even working on an AI hardware device with famed Apple designer Jony Ive.
However there’s one other chance, too: AI will make it simpler for anybody to create apps, driving a rebirth of the App Retailer. The brand new app gold rush could possibly be led by creators who’ve concepts however not the technical expertise to design cell software program.
Appfigures’ knowledge signifies that sure classes of apps are seeing extra new releases than others.
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Cellular video games nonetheless account for many of the new app releases worldwide as of Q1 2026, as they’ve in prior years. However “productiveness” apps have moved into the highest 5 this yr. The “utilities” class has additionally moved as much as the quantity two slot, and the “way of life” apps class moved up from the No. 5 slot final yr to now No. 3. Lastly, “well being and health”-style functions rounded out the highest 5 classes.
The working speculation right here is that AI-powered instruments, like Claude Code or Replit, could possibly be behind the surge of recent launches. It additionally appears potential that we’re hitting some type of tipping level by way of AI usability, the place it’s simple sufficient for folks to leverage these instruments to construct their very own desired cell apps extra rapidly — and even construct their first apps ever.
The explosion of recent apps for Apple to overview is also behind a few of the tech big’s latest missteps. This week, Apple pulled the rewards app Freecash from the App Store for guidelines violations, after letting the app climb the shop’s Prime Charts and sit within the prime 5 for months. Apple was additionally caught off guard by a malicious cryptocurrency app, a clone of Ledger Reside, that drained $9.5 million in crypto from victims’ accounts.
Whereas high-profile issues like this could generate unhealthy PR for the App Retailer, the corporate nonetheless does a number of heavy lifting by way of blocking and rejecting harmful or spammy apps. Apple’s most recent analysis from 2024 mentioned the corporate had eliminated or rejected greater than 17,000 apps for bait-and-switch violations that yr; rejected greater than 320,000 app submissions that have been discovered to be spam, copying different apps, or deceptive; and took motion to forestall greater than 37,000 probably fraudulent apps from reaching customers on the App Retailer.
Nonetheless, Apple pundits like John Gruber have long argued that the App Retailer needs a “bunco squad” of kinds that watches for scammy or fraudulent apps which are gaining in reputation or high-grossing.
If AI-assisted vibe coding seems to be behind the latest surge of app releases, that want will solely develop as extra new apps flood {the marketplace}, not all of which can be benign.
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